2020 will see us enter our fifth year of business and I’m proud of everything the team have achieved; not only the growth and journey that the company has been on, but the individuals within the company.
Naturally there has been plenty to learn for us all as a collective, and many aspects of the service that we provide have greatly improved since our earlier years and will continue to improve in the future.
Home Lead Gen was conceived in 2015, starting from a small corner desk in the office space of our sister company – The Lead Lab. I used Google searches to find companies with a B2C product/service and created a small call list to get started. After securing our first client – and more importantly – retaining our first client, I was able to recruit and naturally upscale. Like any business starting from nothing, it was important to keep our overheads low where possible without compromising the quality of service by doing so. Due to keeping these overheads low, we were able to offer our clients an outsourced, UK based B2C telemarketing solution at a highly competitive cost. The company now has a team of 15 full time agents working across various campaigns, all of whom work within our UK-based call centre in Exeter, Devon.
Our business concept was to build long term relationships with our clients and work as an extension to their own businesses; eliminating the need for their own in-house lead generation setup and all the pain it can bring, such as sickness, training and recruitment.
We started off by offering an appointment setting service, but we now offer a range of other services including email marketing, SMS marketing, LinkedIn marketing for high net worth campaigns and data cleansing.
We offer an opportunity for companies to utilise telemarketing at a price which outweighs the cost of an internal setup (especially when building this infrastructure from scratch). By offering this competitive price, we therefore need to ensure that we retain our clients or replace the business we have lost to keep the business moving in a positive direction. Not every project we take on works to everybody’s satisfaction, and this can be for a number of reasons, including our clients’ ability to service the volume of leads we generate or a realisation that telemarketing isn’t right for our clients’ brand.
There are a number of different sectors we work in, including:
Boilers on Finance
If you would like to receive a quote for a campaign, please fill out our form on the website www.homeleadgen.com
Written by Managing Director, Harry Booz