The Value In Building a Pipeline

When you work in a sales office, you get used to the rollercoaster of emotions that come with it. The highs are the best highs of your life & the lows are just gearing you up for the next high. It is in these lows that many agents build their pipeline, so that when they get to the next high, it’s going to be bigger and better than the previous one. Telemarketing and telesales are all about building that key pipeline – that core group of prospective clients that are just ticking over, waiting for their time to come. 

 

Last year, we have worked with lots of clients that have seen value in building that pipeline. Sometimes it’s just not the right time for a prospective client but in a month it could be. Even though the prospect may not necessarily be interested right now, they could be later on down the line. In obtaining this information, you are able to call them back in x amount of time and convert them into an actual prospect. 

 

Our B2C telemarketing campaigns are able to build this pipeline for you. Our bespoke telemarketing campaigns appeal to a wider and more diverse group of consumers. Within the B2C environment it is necessary to understand the motivations and needs of each individual customer. Having an open and honest conversation over the phone makes each customer receptive to what your business has to say and potentially spend money with you when the time comes. 

 

If you are looking to kickstart your B2C lead generation campaigns this year – get in touch today! Give us a call on 0333 207 0541 or email us at info@homeleadgen.com

4 Reasons to Outsource B2C Telemarketing

Whilst there are benefits to keeping a telemarketing in house and it can seem like a cost-effective option; actually, it is far easier to outsource your telemarketing to an outsourced company, like ours. Here are our 4 reasons as to why outsourcing your telemarketing team is a far better use of your marketing budget. 

 

  1. Specialist Skills 

Some people may think that all telemarketing is is just picking up the phone and talking. In actual fact, it takes a particular set of skills and natural aptitude to sustain high volume calling with good quality outcomes, particularly in a B2C lead generation. The right sort of individuals are needed for the job. They must be able to have the self-confidence and the tenacity to stay focused and maintain their performance, despite repeated rejection. 

2. Account Management 

For us, no two campaigns are the same. However, having an experienced account manager with a broad and deep knowledge of telemarketing means that they are able to apply best practice from previous campaigns, whilst working to understand what needs to be done differently. Our experienced account manager will work alongside your business, ensuring full transparency to the campaign, and understand the key criteria that will define value for you. The expert account management that is available to you ensures that each campaign has the best chance of delivering strong ROI. 

3. Cost 

Whilst as an initial outlay, professional outbound telemarketing can be more expensive but in actual fact, the value of an outbound telemarketer far outweighs the cost of an in-house one. An in-house telemarketing needs training costs, overheads as well as equipment costs, bonus, holiday and national insurance. Before you know it, your initial cost for an in-house telemarketer has gone way way up. An outbound telemarketing service is able to do this and more, delivering an experienced and knowledgeable campaign. 

4. Brand awareness

Though not really tangible in terms of ROI, brand awareness is key in your marketing efforts. Communicating your brand is difficult, but maintaining a consistent message that delivers results is essential to telemarketing success. Outsourcing your telemarketing means that there is an advantage of years of experience 
So in outsourcing your telemarketing, you can see the benefits rather than having your telemarketing done in house. If you’d like to know more about what we can help give us a call on call on 0333 207 0541 or email us at info@homeleadgen.com to kickstart our lead generation.

Combating the Enemy – Procrastination!

 

We’ve all been there, putting off a task again and again just because we don’t feel like doing it. Sometimes it’s because you feel like it’ll take too long, sometimes it’s just really dull, sometimes you just plain do not want to. Trust me, we have definitely all been there. 

 

In telemarketing, it can definitely impact your sales if you keep on putting off tasks that you need to get done so we have come up with some ways to combat the dreaded disease of procrastination!

 

Get off your phone – to get on the phone! 

 

If you’re anything like everyone else in the world, your entire world probably revolves around your mobile phone. It is the single most useful invention of the modern ages, but it 

has unfortunately come at a price – our productivity! Our advice is to either turn off your phone or put in a drawer out of sight. Your productivity levels will soon soar without this constant distraction. We all know how easy it is to have a quick look at Instagram, Facebook etc, and those little scrolls actually end up being a big chunk of time that you could have been busy making sales or creating leads! So, pop the phone away and see your numbers fly!

 

Too much of the ol’ coffee 

 

It’s lovely to have a nice hot cuppa, especially when it is cold outside, but too much caffeine will severely impact the way that you work – as well as the people that you work with! Some side effects of too much caffeine involves a higher heart rate, a feeling of anxiety and the need to urinate. Basically, you’re going to feel jittery, nervous and need to go spend a penny more often! Added together, you’ll have a severe impact on your productivity levels, and this will directly impact the amount of leads you’ll be able to get as well as the way that you sound on the phone.  Have a green tea or maybe a nice fruit juice and you’ll be focused, calm and ready to take on anything the day has to throw you. 

 

Take a Break 

 

It does seem like a weird thing to say – take a break to do more work – but it definitely works. The human brain is a funny thing, but it definitely benefits greatly from frequent breaks. If you had to concentrate on one thing for 7 hours, your brain would definitely let you know that it’s not happy with you! Take short little breaks every half an hour or so and you will soon see your productivity levels rise substantially, making the amount of leads you get even that better!  

 

Though simple, if you follow this advice, you’ll be well on your way to telemarketing success. The team here at Home Lead Gen follows these religiously and this is why our telemarketing campaigns work so well. 

 

If you want to learn a little bit more about what we do – or perhaps you want to chat about how you can be productive in the office! – give us a call on 03332070541 to find out more about how we can help your business growth and get you more leads.

Happy New Year From Home Lead Gen!

2020 has started off with a bang! The new decade has dawned, and with it we wanted to take a bit of time to reflect on the past year – the challenges, the triumphs and the lessons learnt that we are taking into the next year.

One major positive that has come from this year has been the increase in retention of clients. Our business is modelled upon long-term relationships with our clients; essentially, we work to become a part of any business, just based in a separate office. By the end of 2019, we had a number of long-term clients throughout the year that had extremely successful campaigns and now are looking forward to a fruitful 2020 working with us.

Additionally to this, because of the success of our campaigns, we have added 5 new telemarketers to the team. Our team is going from strength to strength and the atmosphere in the office is buzzing with anticipation for the next year.

Not only have we seen success in existing campaigns, but we have also enjoyed campaigns in completely new sectors with new clients. With this comes a wide range of new experience and knowledge that can bolster our company. Working with a mix of new and old clients means that we are constantly keeping on top of new strategies & products as well as giving us an opportunity to expand our own expertise.

The Home Lead Team now has spread across 3 offices, meaning that we are growing at a rate faster than we can sometimes keep up with! The variety of our team is something that makes working fun and interesting – every day there is something different to work towards and we all club together to get the job done, and done well.

The Home Lead Gen team had some great socials in the last year – we had a relaxing time at a yoga class, ate many a good meal and won all sorts of awards at the Christmas party. In a job like ours, we believe that it is important to keep our staff well and we aim to continue yoga classes and suchlike into the new year. It is because of this that motivation remains high within the office – we are busier and livelier than ever!

Looking into 2020 (with 20/20 vision!), we look forward again to the ups and downs that a sales office inevitably brings. We look to grow even bigger & better, strengthen our current relationships and work together to combat anything that comes our way. 2020 is shaping up to be a good one; and we are looking forward to it.

5 Myths of Telemarketing

It’s no secret that telemarketing services are quite often skirted around, having been perceived as a certain image in popular media. Telemarketing can often be mistaken with plain old cold-calling, but we’re here to tell you that this is just not the case. In the right environment, the tactics used, and the results achieved can be quite different. We’re going to debunk some of the most common telemarketing myths and why we do it differently over here at HLG. 

 

You just gotta talk, talk, talk… 

 

Nope! It is a common mistake to think that if a telemarketer gets you on the phone, they will just talk at you endlessly until you relent and give them what they want. 

 

What actually is the truth is that yes, whilst telemarketers do have to do a bit of talking, they will definitely listen and understand their prospect’s needs and adapt their conversation to do this. A one-sided conversation isn’t fun for anyone! 

 

It’s all about the numbers… 

 

Zilch! It’s wrong to assume that all telemarketers are racing through their call list, trying to get the highest numbers at the end of the day. Telemarketers, more often than not, want to have an actual conversation with you. Good telemarketers will take their time on calls, putting a lot of time and attention into each lead. 

 

Telemarketers are inherently aggressive…

 

What did you say?!? Just kidding, but when did aggression ever get you anywhere? It’s a classic image of a spoof sales person, but it really doesn’t ever work in reality. Pushing hard for a sale is way more likely to alienate than it is to intrigue. Whilst each telemarketer will have a different way of approaching a sales pitch, it is important to build a relationship with the client. 

 

Anyone can do it… 

 

Well, can you? If we could all do it, we’d all be doing it! The truth is, telemarketing is not for everyone, and the professionals need to have a wide range of skills. Not all telemarketing calls are easy. It takes a range of talents in order to do telemarketing such as patience, articulation, empathy, persuasion and confidence. In addition to this, you have to have a hard skin. Sometimes telemarketing calls can be tough, and you’ve got to the be the type of person who can handle it. 

 

All of them read off a script…

 

To be or not to be? Not. We’ve all seen the sketches about telemarketers where a robot continuously says the same things again and again. If that happened, then telemarketers would not be able to sell anything! A good telemarketer will usually have some notes in front of them, but you would get pretty bored if they just read from that all the time. A true telemarketer would have notes with details about the lead, the product and the offer, not a generic script. 

 

The honest truth is that being a successful telemarketer uses a wide range of skills, more than people expect, do you think you would be able to do it? 

 

If you want your business to grow, why not give us a call on 03332070541 to find out more about our services and what we can do for your company. Check out other blog posts below or email us on info@homeleadgen.com!  

 

How To Plan A Successful B2C Telemarketing Campaign

It’s always good to plan for a rainy day – but it’s even better to plan for a sunny one. Extensive planning is integral to any business plan – but it’s even more important to crafting any sales initiative,  especially in B2C. Whilst planning for a rainy day is integral for any good business to have a cushion to fall upon hard times, planning for a sunny one means that you can grow your business effectively whilst still maintaining the business that you already have. 

 

The way in which we can help is to help you design an effective and lucrative B2C lead generation campaign. The success of any B2C telemarketing campaign can depend on a wide variety of factors – including lead management protocols, staff training and the procurement of accurate datasets. We here at Home Lead Gen can help to guide you through these plans and help you to implement your most successful telemarketing campaign yet. In the meantime, here’s some of the ways that we can plan a successful B2C telemarketing campaign together: 

 

Set Clear Objectives 

 

It’s always good to set goals in any aspect of your life – but especially so for your business. 

You should focus upon your long and short-term business goals and be especially clear with your approach. For a B2C telemarketing campaign such objectives can be: 

  • Number of potential clients met 
  • Number of leads generated
  • Number of calls placed

With these goals in your arsenal – you’re sure to be hitting your targets time and time again. 

 

Target your market 

 

Targeting is absolutely key in creating a successful B2C telemarketing campaigns. Who are your key audience? If you target these people, then you will be sure to ensure that you aren’t wasting any marketing budgeting/efforts and that you are targeting exactly the people that you want as your clients. 

 

Quality is everything

 

Some telemarketing companies promise you the world and then fall way way short. At this point, they have a tendency to put through leads that aren’t necessarily leads. We here at Home Lead Gen actually quality control any leads that are sent through, ensuring that all the leads our clients receive are hot and ready to be converted. This step is key to ensuring telemarketing success. 

 

These are just a few ways to effectively plan a B2C telemarketing campaign – Home Lead Gen does this – and more – when setting up a new client’s campaign. If you want to find out more about our services – please get in touch today on 0333 207 0541 or email us at info@homeleadgen.com. In the meantime, check out more of our blogs below or visit our website at www.homeleadgen.com to find out more about what we can do. 

How to maximise your data!

It can be said that in this day and age, data rules the world. It’s used by a plethora of companies for a whole range of different purposes. Consumer data, business data – any kind of data really is collected and analysed in a variety of different ways for a variety of different business functions. For marketers, using data is crucial to ensuring the right prospects are being targeted and nurtured in the right way. 

 

Here are our 5 ways that you can get the most out of your data and use it to its best capabilities. 

 

  1. Qualified & reliable data is key. Quality always trumps quantity and sometimes paying more for a more tailored database is better than paying for data that is incredibly cheap but essentially useless. 
  2. Cleansing your data lists. You might already have a data list inhouse that you have used in the past or it is a list that is getting filled up every day but there is nothing being done to it. This data needs to be cleansed as per the GDPR regulations. It is vital that you do this to stop any hefty fines being billed to you – additionally, there might be leads in there! Doing this will also protect and secure your data from any digital thieves. A data cleanse is really important to make sure that your data records are up to date. 
  3. Using data in the right way can definitely transform your marketing efforts. It can be said that many company’s marketing team’s have so much data at their fingertips but they don’t know what to do with it. Using the right kind of data in the right marketing channel is key in being able to achieve good ROI and make sure that you’re hitting all the right people at the right time. 
  4. Sometimes too much data can be detrimental to your marketing efforts. If you feel like you’re drowning in data then it can affect the way in which you market to people. By having a targeted and focused data list that you can effectively use, you will be able to increase the efficiency of your efforts. 
  5. Nurturing is key. When building your data list, you may have included people that have shown an interest in your services at a certain point. These people are potential prospects and rather than shoving them deep into a random data list somewhere – take them apart and nurture them into clients! 

Now you know the best ways to get the most out of your data – we can definitely help you with data cleansing. Give us a ring on 0333 207 0541 or email info@homeleadgen.com to find out more. In the meantime, you can visit our website at www.homeleadgen.com to find out more about what we can do.

Don’t freeze out your prospects!

As the temperature dips, and Christmas approaches, there is a tendency within business and marketing to hunker down and ride out the storm. However, we’re here at Home Lead Gen believe that that is the wrong thing to do! In order to start the New Year with a bang, it is important to not freeze out your prospects before the holiday period. 

 

Telemarketing can really rocket your business growth and we can offer a bespoke campaign that will help you to hit the ground running in 2020. Essentially, we want to be a part of your company, just in a remote office. We can provide a process that best suits your company culture. The way that we can do this is simple – if you have a team of sales executives that are based within your office that we can offer hot key solutions – hot leads, right to your company, every day. Alternatively, we can set up appointments for sales executives to close the sale face-to-face. It all depends on you and how your business model works – we’re just here to help your business grow! 

 

By having an initial touchpoint through us, potential prospects are more receptive to your business proposal. In order for this to happen, we work extremely closely with our clients before a campaign starts to establish prospect criteria, making sure that all of our leads are of high quality and have all the characteristics to convert into a customer. All leads are confirmed by an account manager within 30 minutes to ensure that no mistakes have been made, after which the lead is compliant and ready to be passed onto the client. 

 

Our whole business is designed to increase sales and encourage business growth for our clients. We like to build long-term relationships with each business that we work with and we ensure that there is a high ROI for each business that we work with. By not freezing out your prospects, we can help you to ensure that your sales gets off to a great start come the new year. 

 

If you’re interested in B2C Lead Generation, learn more about how we can help you on 0333 207 0541 or visit our website www.homeleadgen.com or email us on info@homeleadgen.com 

 

Why You Should Combine Telemarketing With Your Current Strategies

It’s no mistake to say that marketing has changed drastically within the last 20 years. With the advent of digitalisation and influencer branding, more traditional telemarketing forms have fallen by the wayside in exchange for their younger, flashier siblings. 

 

New channels such as SEO, PPC and Social Media marketing have all become key parts in many business marketing strategies, as they should! But this doesn’t mean that other forms of marketing aren’t just as important. 

 

Telemarketing is a powerful tool to use in conjunction with any form of marketing activity. In our experience, it is the most effective and efficient solution to delivering your mission statement and gaining you the best ROI to combine multiple different types of marketing.

 

Telemarketing is so well placed to help you drive your marketing methods. There are many reasons as to why telemarketing can help your marketing efforts but one of the main reasons is that there is an essential and intrinsic human element that comes with telemarketing. Having someone on the phone to discuss and overcome any misconceptions/questions that a prospect might bring up is so important to be part of a marketing campaign. 

 

Yes, telemarketing is such an important tool to use in conjunction with any form of marketing activity. In our experience, we have learnt that adding a human element to any marketing strategy helps to deliver results. 

 

Get in touch today if you are looking for quality B2C Lead Generation. Call 0333 207 0541, email info@homeleadgen.com or fill out our form on our website http://www.homeleadgen.com today to kick start your telemarketing campaign today. 

 

The Importance of Rapport Building 

 

Being an outbound telemarketer is definitely not an easy job. There are a lot of challenges within the role: from getting past the gatekeeper to the decision maker, to effectively obtaining the appointment or lead. Rejection is so integral to our job. We are often faced with answer phones, dial tones, the people we need to speak to not being available and endless call backs. When eventually we do get through to someone that we need to talk to, we need to be able to successfully engage in conversation in order to gain leads and appointments. There is nothing more important in our line of work than rapport.

So how do we overcome those blank moments, awkward silences and ensure that we are professional ambassadors for our clients? Rapport building and the art of small talk. 

 

Here’s some hints and tips to build a strong and positive rapport: 

 

  1. Always be polite, professional and confident on the phones. If the person that you’re looking for cannot be gotten a hold of, then there is no point getting annoyed about it. If they’re not going to go out of their way to help you – then game over, hang up and start again. One of the last things that you want is to have someone making a complaint against you.
  2. Take an interest in the person/company that you are dialling. If the opportunity presents itself – try to use this knowledge to your advantage as a conversation starter. People  like it if you have done your research and are knowledgeable. 
  3. Humour. Not every job is all that glamorous, but humour and general chat about something simple like the weather, music, or holidays can build an instant rapport. 
  4. Listen well. This is extremely important. By reflecting on what your customer is saying, you are able to provide a better pitch by being mentally engaged with the process. 
  5. Show empathy. By showing empathy, you are creating a sense of trust and mutual understanding, which are crucial factors in the rapport-building process.

 

In telemarketing, these are some great ways to build rapport with your customer. Rapport-building is intrinsic to  good telemarketing and doing it well can change your numbers drastically. 

 

If you’re in need of B2C telemarketing and lead generation, get in touch today. We can help with appointment setting, database cleansing and more.  Give us a call today on 0333 207 0541 or email us at info@homeleadgen.com.