How To Plan A Successful B2C Telemarketing Campaign

It’s always good to plan for a rainy day – but it’s even better to plan for a sunny one. Extensive planning is integral to any business plan – but it’s even more important to crafting any sales initiative,  especially in B2C. Whilst planning for a rainy day is integral for any good business to have a cushion to fall upon hard times, planning for a sunny one means that you can grow your business effectively whilst still maintaining the business that you already have. 

 

The way in which we can help is to help you design an effective and lucrative B2C lead generation campaign. The success of any B2C telemarketing campaign can depend on a wide variety of factors – including lead management protocols, staff training and the procurement of accurate datasets. We here at Home Lead Gen can help to guide you through these plans and help you to implement your most successful telemarketing campaign yet. In the meantime, here’s some of the ways that we can plan a successful B2C telemarketing campaign together: 

 

Set Clear Objectives 

 

It’s always good to set goals in any aspect of your life – but especially so for your business. 

You should focus upon your long and short-term business goals and be especially clear with your approach. For a B2C telemarketing campaign such objectives can be: 

  • Number of potential clients met 
  • Number of leads generated
  • Number of calls placed

With these goals in your arsenal – you’re sure to be hitting your targets time and time again. 

 

Target your market 

 

Targeting is absolutely key in creating a successful B2C telemarketing campaigns. Who are your key audience? If you target these people, then you will be sure to ensure that you aren’t wasting any marketing budgeting/efforts and that you are targeting exactly the people that you want as your clients. 

 

Quality is everything

 

Some telemarketing companies promise you the world and then fall way way short. At this point, they have a tendency to put through leads that aren’t necessarily leads. We here at Home Lead Gen actually quality control any leads that are sent through, ensuring that all the leads our clients receive are hot and ready to be converted. This step is key to ensuring telemarketing success. 

 

These are just a few ways to effectively plan a B2C telemarketing campaign – Home Lead Gen does this – and more – when setting up a new client’s campaign. If you want to find out more about our services – please get in touch today on 0333 207 0541 or email us at info@homeleadgen.com. In the meantime, check out more of our blogs below or visit our website at www.homeleadgen.com to find out more about what we can do. 

How to maximise your data!

It can be said that in this day and age, data rules the world. It’s used by a plethora of companies for a whole range of different purposes. Consumer data, business data – any kind of data really is collected and analysed in a variety of different ways for a variety of different business functions. For marketers, using data is crucial to ensuring the right prospects are being targeted and nurtured in the right way. 

 

Here are our 5 ways that you can get the most out of your data and use it to its best capabilities. 

 

  1. Qualified & reliable data is key. Quality always trumps quantity and sometimes paying more for a more tailored database is better than paying for data that is incredibly cheap but essentially useless. 
  2. Cleansing your data lists. You might already have a data list inhouse that you have used in the past or it is a list that is getting filled up every day but there is nothing being done to it. This data needs to be cleansed as per the GDPR regulations. It is vital that you do this to stop any hefty fines being billed to you – additionally, there might be leads in there! Doing this will also protect and secure your data from any digital thieves. A data cleanse is really important to make sure that your data records are up to date. 
  3. Using data in the right way can definitely transform your marketing efforts. It can be said that many company’s marketing team’s have so much data at their fingertips but they don’t know what to do with it. Using the right kind of data in the right marketing channel is key in being able to achieve good ROI and make sure that you’re hitting all the right people at the right time. 
  4. Sometimes too much data can be detrimental to your marketing efforts. If you feel like you’re drowning in data then it can affect the way in which you market to people. By having a targeted and focused data list that you can effectively use, you will be able to increase the efficiency of your efforts. 
  5. Nurturing is key. When building your data list, you may have included people that have shown an interest in your services at a certain point. These people are potential prospects and rather than shoving them deep into a random data list somewhere – take them apart and nurture them into clients! 

Now you know the best ways to get the most out of your data – we can definitely help you with data cleansing. Give us a ring on 0333 207 0541 or email info@homeleadgen.com to find out more. In the meantime, you can visit our website at www.homeleadgen.com to find out more about what we can do.

Don’t freeze out your prospects!

As the temperature dips, and Christmas approaches, there is a tendency within business and marketing to hunker down and ride out the storm. However, we’re here at Home Lead Gen believe that that is the wrong thing to do! In order to start the New Year with a bang, it is important to not freeze out your prospects before the holiday period. 

 

Telemarketing can really rocket your business growth and we can offer a bespoke campaign that will help you to hit the ground running in 2020. Essentially, we want to be a part of your company, just in a remote office. We can provide a process that best suits your company culture. The way that we can do this is simple – if you have a team of sales executives that are based within your office that we can offer hot key solutions – hot leads, right to your company, every day. Alternatively, we can set up appointments for sales executives to close the sale face-to-face. It all depends on you and how your business model works – we’re just here to help your business grow! 

 

By having an initial touchpoint through us, potential prospects are more receptive to your business proposal. In order for this to happen, we work extremely closely with our clients before a campaign starts to establish prospect criteria, making sure that all of our leads are of high quality and have all the characteristics to convert into a customer. All leads are confirmed by an account manager within 30 minutes to ensure that no mistakes have been made, after which the lead is compliant and ready to be passed onto the client. 

 

Our whole business is designed to increase sales and encourage business growth for our clients. We like to build long-term relationships with each business that we work with and we ensure that there is a high ROI for each business that we work with. By not freezing out your prospects, we can help you to ensure that your sales gets off to a great start come the new year. 

 

If you’re interested in B2C Lead Generation, learn more about how we can help you on 0333 207 0541 or visit our website www.homeleadgen.com or email us on info@homeleadgen.com 

 

Why You Should Combine Telemarketing With Your Current Strategies

It’s no mistake to say that marketing has changed drastically within the last 20 years. With the advent of digitalisation and influencer branding, more traditional telemarketing forms have fallen by the wayside in exchange for their younger, flashier siblings. 

 

New channels such as SEO, PPC and Social Media marketing have all become key parts in many business marketing strategies, as they should! But this doesn’t mean that other forms of marketing aren’t just as important. 

 

Telemarketing is a powerful tool to use in conjunction with any form of marketing activity. In our experience, it is the most effective and efficient solution to delivering your mission statement and gaining you the best ROI to combine multiple different types of marketing.

 

Telemarketing is so well placed to help you drive your marketing methods. There are many reasons as to why telemarketing can help your marketing efforts but one of the main reasons is that there is an essential and intrinsic human element that comes with telemarketing. Having someone on the phone to discuss and overcome any misconceptions/questions that a prospect might bring up is so important to be part of a marketing campaign. 

 

Yes, telemarketing is such an important tool to use in conjunction with any form of marketing activity. In our experience, we have learnt that adding a human element to any marketing strategy helps to deliver results. 

 

Get in touch today if you are looking for quality B2C Lead Generation. Call 0333 207 0541, email info@homeleadgen.com or fill out our form on our website http://www.homeleadgen.com today to kick start your telemarketing campaign today. 

 

The Importance of Rapport Building 

 

Being an outbound telemarketer is definitely not an easy job. There are a lot of challenges within the role: from getting past the gatekeeper to the decision maker, to effectively obtaining the appointment or lead. Rejection is so integral to our job. We are often faced with answer phones, dial tones, the people we need to speak to not being available and endless call backs. When eventually we do get through to someone that we need to talk to, we need to be able to successfully engage in conversation in order to gain leads and appointments. There is nothing more important in our line of work than rapport.

So how do we overcome those blank moments, awkward silences and ensure that we are professional ambassadors for our clients? Rapport building and the art of small talk. 

 

Here’s some hints and tips to build a strong and positive rapport: 

 

  1. Always be polite, professional and confident on the phones. If the person that you’re looking for cannot be gotten a hold of, then there is no point getting annoyed about it. If they’re not going to go out of their way to help you – then game over, hang up and start again. One of the last things that you want is to have someone making a complaint against you.
  2. Take an interest in the person/company that you are dialling. If the opportunity presents itself – try to use this knowledge to your advantage as a conversation starter. People  like it if you have done your research and are knowledgeable. 
  3. Humour. Not every job is all that glamorous, but humour and general chat about something simple like the weather, music, or holidays can build an instant rapport. 
  4. Listen well. This is extremely important. By reflecting on what your customer is saying, you are able to provide a better pitch by being mentally engaged with the process. 
  5. Show empathy. By showing empathy, you are creating a sense of trust and mutual understanding, which are crucial factors in the rapport-building process.

 

In telemarketing, these are some great ways to build rapport with your customer. Rapport-building is intrinsic to  good telemarketing and doing it well can change your numbers drastically. 

 

If you’re in need of B2C telemarketing and lead generation, get in touch today. We can help with appointment setting, database cleansing and more.  Give us a call today on 0333 207 0541 or email us at info@homeleadgen.com.

Boilers & Telemarketing – A Match Made In Heaven!

As we head into the Christmas period, the temperature is dipping, the winter coats are out and the thicker tog duvet is well and truly on. 

 

It’s around this time of year that your trusty ol’ boiler – that has been rarely used over the heat of the summer months – starts to get a bit grumbly, a bit slow and maybe even a bit leaky. If you’re a boilers on finance company – then this is the perfect time for you to be selling. 

 

Telemarketing and boiler companies work perfectly together – as we are based upon a day rate model, it is extremely easy for our clients to upscale or downscale their needs as they require. 

 

With the seasons changing, this is the perfect time for boiler businesses to be contacting potential prospects. Our outbound telemarketing service is perfectly placed for this – we can confirm with prospects as to if their current boiler is over 10 years old and whether they’re paying care plan for it. After this confirmation, we can offer them  a brand new boiler – with a warranty that they pay for monthly – but that would still save them money in the long time. Everyone wants to save money, so the results are always extremely successful. 

 

All of our campaigns are created completely bespoke to our clients – before a campaign starts, we work extremely closely with clients to establish qualifying criteria. This criteria is what the telemarketer uses to qualify leads. In doing this, we are able to ensure that all leads generated are of extremely high quality and are warm for your sales team to go and convert into a customer. Every single lead that gets booked is confirmed by an experienced account manager in order to make sure that no mistakes have been made. At this stage, the lead is passed on to the client to go and sell! 

 

If you’re looking for a campaign to kick-start your marketing strategy, then you’re in the right place. Our outbound telemarketing set-up is designed to increase your ROI, grow your business and fill up your sales diary. If you want to generate more sales today, get in touch today on info@homeleadgen.com or call us on 0333 207 0541 to find out more! 

 

How to avoid a Halloween Sales Horror Story!

Halloween is an extremely crucial time for business. The end of the year is looming, Christmas is right around the corner and the end of Q4 is imminent.

 

Now, with just 6 weeks left to hit your yearly targets, its crucially important that your sales pipeline is nice and full. So Halloween is the marker for whether your sales pipeline with be tricked or treated for at the end of the year. 

 

So in order for you to definitely hit your sales targets this year, telemarketing is perfectly placed to make sure that you have a strong and healthy pipeline for the remainder of the year. 

 

Hot and qualified sales leads are to a sales person what candy is to a trick-or-treater. Having a structured sales lead generation process and defined lead generation criteria are of paramount importance to a sales team – it can boost your business growth exponentially. 

 

Our telemarketing service is perfectly placed to create for you hot and qualified sales leads – so that you can go into the Christmas period with a jolly smile on your face!

 

So, make sure that your sales team are supplied with Halloween treats not tricks! 
We specialise in B2C Lead Generation through outbound telemarketing. Our services include face-to-face appointment setting, hotkey transfers and data cleansing. Give us a call on 0333 207 0541 or email info@homeleadgen.com to find out more.

4 Reasons As To Why Telemarketing Is Still So Successful In 2019

Some people would say that telemarketing, telesales – even some telephones! – are outdated in 2019. However, we can definitively confirm that this is not the case. The best, well-rounded sales strategies are those that include some type of telemarketing & telesales. By fully implementing a telemarketing team within your marketing & sales activity is one of the fastest and best ways to see your ROI. By including telemarketing in your strategy, you will experience the power that it gives you over your competitors. 

 

One of the advantages of telemarketing is that any leads that are created from it are now nicely warmed up for your sales team to come and close the sale. It’s personable – real people communicate with potential customers and gather important information that they can use to close the sale. 

 

So here are our 4 reasons as to why telemarketing could make your business successful in 2019!

 

The Cost of Social Media Marketing is Going Up

Exploding in the last few years, the benefits of social media marketing is absolutely unquantifiable. Businesses are learning that they should be connecting with customers on social media. As a result, costs have multiplied due to the amount of competition. You can still try to build an audience organically, but it is time-consuming and a slow way to see results. Telemarketing works faster than social media marketing and is so much more effective at connecting with the person that you want to get into contact with. 

 

Telemarketing is Cheaper Than SEO 

Similar to social media marketing, SEO was a cheap and effective form of marketing when it first came onto the scene. But, as time has gone on and Google has improved its algorithm and the SEO space has become more saturated and complex, SEO has become way more expensive. 

Nowadays, SEO is more expensive than telemarketing. However, instead of competing with others everyday for the number 1 spot in search engines, you could directly contact dozens of potential customers each day via telemarketing. 

 

People like people 

It is so so valuable having a direct conversation with someone. In B2C sales, having human interaction through telemarketing helps to increase your chances of obtaining the sale. 

More often than now, it is easier to close a sale with a person over the phone than online. Talking to someone on the phone is way more personable and can break down barriers faster. 

 

You can Analyze Call Recordings 

Telemarketing calls can be recorded and played back to ensure that you don’t forget any important details about a prospect. This means that you can increase your chances of closing a sale because you’ll have better insight on the lead. 

 

So even though telemarketing is said to be outdated, it shouldn’t be ignored because it is still making money for businesses that utilize this strategy. It can help you make B2C sales and close faster than other forms of marketing.

 

If you’re looking for quality B2C Lead Generation then contact us today. Call 0333 207 0541, email info@homeleadgen.com or fill out our form on the website http://www.homeleadgen.com today to kick start your telemarketing campaign today.

5 Years of Home Lead Gen!

2020 will see us enter our fifth year of business and I’m proud of everything the team have achieved; not only the growth and journey that the company has been on, but the individuals within the company.

Naturally there has been plenty to learn for us all as a collective, and many aspects of the service that we provide have greatly improved since our earlier years and will continue to improve in the future.

Home Lead Gen was conceived in 2015, starting from a small corner desk in the office space of our sister company – The Lead Lab. I used Google searches to find companies with a B2C product/service and created a small call list to get started. After securing our first client – and more importantly – retaining our first client, I was able to recruit and naturally upscale. Like any business starting from nothing, it was important to keep our overheads low where possible without compromising the quality of service by doing so. Due to keeping these overheads low, we were able to offer our clients an outsourced, UK based B2C telemarketing solution at a highly competitive cost. The company now has a team of 15 full time agents working across various campaigns, all of whom work within our UK-based call centre in Exeter, Devon.

 

Our business concept was to build long term relationships with our clients and work as an extension to their own businesses; eliminating the need for their own in-house lead generation setup and all the pain it can bring, such as sickness, training and recruitment.

 

We started off by offering an appointment setting service, but we now offer a range of other services including email marketing, SMS marketing, LinkedIn marketing for high net worth campaigns and data cleansing.

 

We offer an opportunity for companies to utilise telemarketing at a price which outweighs the cost of an internal setup (especially when building this infrastructure from scratch). By offering this competitive price, we therefore need to ensure that we retain our clients or replace the business we have lost to keep the business moving in a positive direction. Not every project we take on works to everybody’s satisfaction, and this can be for a number of reasons, including our clients’ ability to service the volume of leads we generate or a realisation that telemarketing isn’t right for our clients’ brand.

 

There are a number of different sectors we work in, including:

 

Renewable Energy

Home Improvements

Boilers on Finance

Domestic Utilities

Real Estate

Claims Management

Debt Management

Investment

Pensions

Will Writing

Estate Planning

Insurance

 

If you would like to receive a quote for a campaign, please fill out our form on the website www.homeleadgen.com

 

Written by Managing Director, Harry Booz

The Importance of Data Cleansing

 

Is your data holding you back? 

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In the business world, data rules all. Working in marketing means that our database is always growing and being updated.

 

There is a simple truth: “We are only as effective as the data we collect and manage”. As our job relies so much upon the data that we use, we have all felt the frustration of trying to get through to prospects and contacts to discover that they have moved on or, worse still, that the contact details are incorrect. 

 

A dedicated data cleansing service, like ourselves, can call, verify and update your existing data set in an extremely efficient manner that will leave you with data that you can work with. 


Why is data cleansing important? 

 

Data ages quickly: 

The quality of data can deteriorate extremely quickly, and it is imperative to keep the data that you have in house in good quality. Staff can move on, we all change jobs. This is a simple fact and it can happen quite quickly within companies. Additionally to this, companies can change location. Whilst this is less likely for older and more established businesses, younger companies and start-ups may have to move location to meet the natural needs of their growth. Similarly, businesses can close. This is unfortunate but it does happy – you don’t want to have defunct businesses on your data set. Lastly,  companies do also rebrand themselves. This can lead to a change in web or email address or in some cases a change in the phone number and location. 

 

Poor data: Poor Leads – Harder to Close

 

Poor quality data can simply lead to poor quality leads that may be hard to convert. You could be missing out on a great deal of businesses by not updating your data cache. This has the knock on effect of making it harder for the sales teams to convert the lead into business, and this can also have the effect of lowering the lifetime value of the clients. 

 

Missed opportunities:

 

Data accuracy is key to ensuring that you are able to maximise every opportunity available to you. If you are missing out on some potential contacts, you could be potentially be missing out on some leads. 

 

Low conversion rates:

 

If you are missing key information, it can be hard to ensure you are delivering the message to the right prospect at the right time. 

 

By running a data cleansing campaign you can effectively maximise the amount of potential leads for your business. 
If you’re in need of a data cleansing campaign, please get in contact today  on 0333 207 0541 or email us at info@homeleadgen.com